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Inspirational advice & insightful guides from our experts

Limitless creativity in automated production process

Last year I shared this blog post on how Paintgun sets order in creative production “chaos” explaining how our weekly sprints work. And since then we have been receiving a lot more questions about our production, mainly asking about how we stay creative in such a structured and always repeating process. The hack that we use is simple but requires a very well-planned action plan. And here is how we do it:

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Performance Marketing

LTV vs CTR: best strategy to win both

About female-centric event SpeakHer organized by App Growth Summit which serves as platforms for those female leaders in the marketing industry to share their expatriates in a rivalry-free environment.

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Industry

iOS 14 Preparedness: All you need to know about what you won’t know in the new era of tracking

Apple’s new privacy updates are shifting the advertising industry into the long-waited privacy-first advertising and advertisers are getting ready for the apocalypse while trying to learn new nerdy terms such as the SKAdNetwork, ConversionValue, AppTrackingTransparency…

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Performance Marketing

Creative specialists: data science behind top performers

How tagging your ads might help you to identify the best creative persons in the team.

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Performance Marketing

5 Mistakes You Are Making In Creative Testing For Performance Advertising And How To Fix It

Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.

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Industry

The 7 Principles of User Acquisition for Fintech Companies

The 7 principles to acquire customers faster and cheaper, to understand how to build the first truly global bank.

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Paid social creative
with data metrics

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Paintgun blog

Limitless creativity in automated production process

LTV vs CTR: best strategy to win both

iOS 14 Preparedness: All you need to know about what you won’t know in the new era of tracking

Creative specialists: data science behind top performers

5 Mistakes You Are Making In Creative Testing For Performance Advertising And How To Fix It

The 7 Principles of User Acquisition for Fintech Companies

Paid social creativewith data metrics

Let’s Talk +++

Let’s Talk +++

Let’s Talk +++

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Let’s Talk +++

Let’s Talk +++

Let’s Talk +++

Let’s Talk +++

Paid social creative
with data metrics