Trends on TikTok

As the world continues to evolve, so does the social media landscape. And in 2023, one platform that's been making waves is TikTok. But it's not just the app's popularity that's catching our attention - we're seeing some interesting trends emerge on TikTok that are worth exploring. From new audience retention tactics to viral sounds, let's take a closer look at what's been trending on TikTok in 2023.

Smart Way to Live

The "Smart ways to live'' trend on TikTok surfaced after the sound went viral following the “dumb ways to die” trend. The trend focuses on practical tips and advice for living a more efficient, productive, or fulfilling life, however some use it in a sarcastic manner, sharing what perhaps isn’t a smart way to live. 

This trend has gained popularity as more people turn to social media for information and inspiration on topics like wellness, productivity, and personal growth even if it may be presented in a comical way. In our opinion, that is why this trend has circulated on TikTok for weeks and stacking up over 180M views. It’s the perfect formula for a trend in 2023.

Intro Hooks

As TikTok continues to grow in popularity, creators are constantly looking for new and innovative ways to capture their audience's attention right from the start of their videos. In 2023, we can expect to see an increase in the use of intro hooks, short and attention-grabbing clips at the beginning of a video that tease what's to come. Some of the trending TikTok intro hooks that we may see in 2023 include trending copy or templates, dueted videos, and creative visuals. Creators also use humor or shocking statements to pique viewers' interest and keep them engaged. Even the simplicity of asking a question creates the urge for the viewer to keep watching. Doordash executed this perfectly, giving them the bragging rights of No.1 spot on the TikTok top ads page.


This includes comment baiting which we’ll talk about next. With the platform's algorithm heavily favoring videos with high engagement rates, using intro hooks can be an effective way for creators to increase their views and grow their following.

Comment Baiting

Comment baiting is a trending tactic used by content creators on TikTok to encourage viewers to engage with their videos by leaving comments. This is usually done by asking a question or making a statement that prompts viewers to share their thoughts or opinions in the comments section. Comment baiting can be an effective way to increase the visibility and performance of TikTok videos, as comments signal to the algorithm that the content is engaging and interesting to viewers. This can lead to the video being shown to more people, resulting in greater reach and potentially even viral success. However, it's important for creators to use comment baiting in a genuine and authentic way that adds value to their content and encourages meaningful interactions with their audience, rather than simply using it as a manipulative technique to boost metrics.

Story Framing

Trending TikTok story framing templates have become increasingly popular among creators and can be effective in engaging and connecting with viewers. When used effectively, these story framing templates can help creators to stand out on the platform and attract a loyal following. Here’s a list of templates that you can use to help your ads look organic within the TikTok FYP.

POV (Point of View)

This refers to the unique perspective of the creator on a particular topic or experience. POV helps to distinguish the creator's content from others and provides insight into their thoughts, feelings, and experiences.

Self-growth/Glow up narrative

This is a popular theme on TikTok, where creators share their personal journeys of self-improvement or transformation over time. It can be inspiring and motivating for viewers, who may be able to relate to the challenges the creator has faced.


This involves the creator sharing a personal story or experience with their audience. Storytime videos can be entertaining and engaging, and can help viewers to feel more connected to the creator.


Smooth transitions between different parts of the story are important in keeping the viewer engaged and interested. Transitions can include visual effects, cuts, or even changes in tone or style.


This refers to the creator's willingness to be open and honest with their audience, even if it means showing their flaws or imperfections. Vulnerability can help to build trust and authenticity with viewers, and can make the creator's content more relatable.

Latest blog posts



on average



Faster than hiring
creatives in-house



Faster turnaround
for ad creatives



Reduction in average
cost per ad creative


We can start today

  • Your ad creatives tagged with 100+ data points
  • Your creative ad success unlocked in 4 weeks
  • Your user acquisition efficiently scaling
GET in touch