Marketing is one of the few industries that is dominated by women (53.96% female representation) and yet this number shrinks when it comes to leadership roles. According to the Gender in Marketing Report compiled by axonn.co.uk, in 2015, females took up around 40% of the ‘manager’ and ‘head of’ roles around the world, while men were 2x as likely to be a director and 4x as likely to be a CEO or MD. Today these numbers have improved slightly in favor of women but the difference is still quite significant.
Apple’s new privacy updates are shifting the advertising industry into the long-waited privacy-first advertising and advertisers are getting ready for the apocalypse while trying to learn new nerdy terms such as the SKAdNetwork, ConversionValue, AppTrackingTransparency…
How tagging your ads might help you to identify the best creative persons in the team.
Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.
The 7 principles to acquire customers faster and cheaper, to understand how to build the first truly global bank.
Use the visual language of the internet to grab attention and grow mobile acquisition, reach and influence for apps.
In this blog post, you’ll read how to drop CPA for your mobile app advertising — even when you are spending a couple of thousand dollars a month. It’s a real case study, based on our longstanding existing clients. Let’s start!
We all have a role to play in protecting our planet and the species that live on it. 7–4 Species is an initiative run by Paintgun.io. Each month we commit 7% of company revenue to helping the planet and the species that inhabit it. As part of the initiative, each month we donate £1000 to our favourite individuals or groups making a difference in this world. They take our camera and tell their story.
Facebook has provided users with instantaneous communication, reconfiguring social tribes into group chats and providing a large portion of the world information through the news feed. While networked communication is not exclusive to Facebook, they have monopolised the social media world through the acquisitions of Instagram and WhatsApp.