Blog

Business
LTV vs CTR: best strategy to win both

Marketing is one of the few industries that is dominated by women (53.96% female representation) and yet this number shrinks when it comes to leadership roles. According to the Gender in Marketing Report compiled by axonn.co.uk, in 2015, females took up around 40% of the ‘manager’ and ‘head of’ roles around the world, while men were 2x as likely to be a director and 4x as likely to be a CEO or MD. Today these numbers have improved slightly in favor of women but the difference is still quite significant.

Business
iOS 14 Preparedness: All you need to know about what you won’t know in the new era of tracking

Apple’s new privacy updates are shifting the advertising industry into the long-waited privacy-first advertising and advertisers are getting ready for the apocalypse while trying to learn new nerdy terms such as the SKAdNetwork, ConversionValue, AppTrackingTransparency…

Business
Creative specialists: data science behind top performers

How tagging your ads might help you to identify the best creative persons in the team.

Business
5 Mistakes You Are Making In Creative Testing For Performance Advertising And How To Fix It

Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.

Business
The 7 Principles of User Acquisition for Fintech Companies

The 7 principles to acquire customers faster and cheaper, to understand how to build the first truly global bank.

Elco Ian
February 24, 2021
Elco Ian
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Sustainability
How Paintgun dropped CPA by 44% for the best budgeting app of 2019

Use the visual language of the internet to grab attention and grow mobile acquisition, reach and influence for apps.

Elco Ian
February 12, 2020
Elco Ian
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Business
Counterintuitive marketing to lower your CPA

In this blog post, you’ll read how to drop CPA for your mobile app advertising — even when you are spending a couple of thousand dollars a month. It’s a real case study, based on our longstanding existing clients. Let’s start!

Tomasz Pasko
February 11, 2020
Tomasz Pasko
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Sustainability
Good Business: 7–4 Species

We all have a role to play in protecting our planet and the species that live on it. 7–4 Species is an initiative run by Paintgun.io. Each month we commit 7% of company revenue to helping the planet and the species that inhabit it. As part of the initiative, each month we donate £1000 to our favourite individuals or groups making a difference in this world. They take our camera and tell their story.

Richard Ashton
November 27, 2019
Richard Ashton
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Business
The Facebook Advertising Empire

Facebook has provided users with instantaneous communication, reconfiguring social tribes into group chats and providing a large portion of the world information through the news feed. While networked communication is not exclusive to Facebook, they have monopolised the social media world through the acquisitions of Instagram and WhatsApp.

Elco Ian
August 22, 2019
Elco Ian
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Business
Transforming User Acquisition for Mobile Apps

Paintgun.io partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline.

Elco Ian
August 16, 2019
Elco Ian
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