The Facebook Advertising Empire
Facebook has provided users with instantaneous communication, reconfiguring social tribes into group chats and providing a large portion of the world information through the news feed. While networked communication is not exclusive to Facebook, they have monopolised the social media world through the acquisitions of Instagram and WhatsApp.
Top 5 Reasons Mobile App Publishers Fail At Creating Ads For Paid Socials
Your ad creatives are flawless - the copy is smart yet sophisticated, the design is more on-brand than your holy brand book. Also, the production process couldn’t have been more scientifically correct. You learned your consumer insights by heart, and the way you solved your audience’s pain points with your outstanding USPs have never been more on-point. Still, your results are shit - your campaign only brought a few conversions at a price waaay above your KPIs. How could this happen?