I’m a father, runner, amateur filmmaker and CPA-dropper. Trying to underpromise and overdeliver at work and in life in general. My best moment at Paintgun has to be when we dropped CPA for a client by 44% in a few weeks. No one was expecting it.
Creative. Algorithms will overtake a lot of roles so designing and testing creatives will be the most important part. You want to stand out of the crowd – you can’t do that doing the same as everyone else. Creative people will have to work with performance people to make data-driven creatives.