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Transforming User Acquisition for Mobile Apps

August 16, 2019 partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline. wants to spark your imagination. Who sparked ours:

These extraordinary individuals inspired us to build something great, but let’s face it, these kind of inspiring stories are not going to drop your Cost Per Acquisition (CPA).

What drops it?

When CPA Increases

Best performers are ads that don’t look like ads.

They blend in the aesthetic of an app with different formats, such as memes, ASMR, TikTok/Twitch content, so ads appear as user generated content (video memes, fake tweets, testimonials etc).

Ads which blend into someone’s timeline like an organic post are successful. Why? Because of banner blindness — it’s a phenomenon where people consciously or unconsciously ignore banner-like information

The human brain is a prediction machine. It is continuously analysing information it comes across. Whenever you see a type of content repeatedly, your brains begins notice and discard.

Create ads that blend in with social media feeds, communicates brand info in seconds, and creates a positive/familiar social association with your app.

Let’s take it back one step or two..

Why is mobile acquisition so damn hard?

How does make it easier?

How does our preferred agency-client relationship look like?

What makes our ads relatable?

What’s our purpose?

Are you working on an exciting app?

Just reach out via LinkedIn, my Insta, email: Or schedule 15 mins with me here.

Thank you for your time!




Limitless creativity in automated production process

Last year I shared this blog post on how Paintgun sets order in creative production “chaos” explaining how our weekly sprints work. And since then we have been receiving a lot more questions about our production, mainly asking about how we stay creative in such a structured and always repeating process. The hack that we use is simple but requires a very well-planned action plan. And here is how we do it:

Want to reach users that love your app?

Let’s build the future.

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