Paintgun scaled Lovable's paid media during hypergrowth

Lovable is one of the fastest-growing companies in history.

During our partnership, the company was experiencing explosive growth (20 million organic visits per month), launching new features continuously, expanding marketing efforts, and scaling acquisition across multiple channels simultaneously.

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Growth at that speed creates a unique challenge:

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How do you build a creative and paid media engine that can keep up with a company moving faster than almost anyone else?

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Lovable approached Paintgun because we could:

• Rapidly scale paid acquisition across multiple channels
• Support tracking and attribution amid viral organic growth
• Identify and execute ad creative strategies to accelerate the company's growth

Lovable asked Paintgun to run paid ads for them while they built out their internal team.

Over a period of six months, Paintgun operated as an extension of Lovable's growth team.

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Our scope covered:

• Google, Meta & TikTok media buying
• Ad creative services & creator management
• Launch support for product announcements

Together, we scaled advertising budgets into the seven-figure monthly range across three acquisition channels while helping Lovable maintain momentum during one of the most significant growth periods in the company's history.

While highly produced creative campaigns competed for attention, this simple carousel of screenshots became the top-performing outlier on Meta during our engagement.

The creative strategy behind the best-performing Meta ad during our engagement

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People don't want to see ads. They go on social media to relax, laugh, or learn something. The way brands win on paid social is by creating ads that don't feel like ads. Screenshots are essentially undercover. Aesthetically, they look like the kind of content people already consume every day, like meme pages, opinions, and social posts. Because of that, people actually read the information instead of instantly filtering it out as advertising.

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What makes this ad particularly powerful for Lovable is its massive organic awareness. Most people don't need to be convinced that Lovable exists. They just need a reason to sign up. And the fastest way to give them that reason is to show what other people have achieved with it.

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People's connection to Lovable isn't emotional in the same way it is with brands like Duolingo or Ryanair. The connection is aspirational. People believe Lovable can help them succeed in their careers, build startups, make money, or create something meaningful. The question then becomes: what's the fastest way to get people to believe they can do it too?

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Videos work because they can explain and demonstrate how easy it is, which lowers the barrier to trying it. But screenshots are often even faster. A useful way to think about content is through the lens of value per second of attention. The less time content takes to consume, the lower the risk of disappointing the audience. A screenshot can communicate a success story, social proof, and a possible outcome in just a few seconds.

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That's why these screenshots work. They're not Lovable talking about Lovable. They're other people showing what they've achieved with Lovable. In less than 10 seconds, someone can see the outcome, see that real people are getting results, and start believing they can achieve the same thing themselves. Ultimately, people just need a reason to sign up, and the fastest way to provide that reason is to show proof that others have already succeeded. The fastest way to get people to believe they can do it is to show people like them already doing it.

When we started, we created long form content that was looking UGC while blending in the app’s features and what it was about.

A high-velocity creative engine built for hypergrowth

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The screenshot ad wasn't the only success.

Throughout the engagement, we produced and tested a wide range of creative concepts, including:

• UGC Creative for the prosumer ICP
• UGC Creative for the product manager ICP
• Supporting Lovable’s product launches

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Key results

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• Managed paid acquisition across three channels
• Scaled monthly ad budgets into the seven-figure range
• Created the highest-performing Meta ad in the account during the engagement
• Built systems capable of supporting hypergrowth across channels
• Navigated attribution challenges created by exceptional organic growth

Thank you, Lovable

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Every client teaches you something. Lovable changed how we think about speed. Working with Anton Osika, Elena Verna and the broader team was a masterclass in execution. While most companies talk about moving fast, Lovable lived it. The team operated with a level of speed and focus that was rare to witness.

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Lovable's growth trajectory is extraordinary. We're proud to have supported the team during a period of rapid scale and grateful for the opportunity to work alongside them.