Performance Marketing

Paintgun Blog

Performance Marketing

Performance Marketing

Performance Marketing

Performance Marketing

Performance Marketing

Performance Marketing

Performance Marketing

Broad targeting - a double-edged sword for Facebook Advertising

Here you will find out about what is Broad targeting on Facebook advertising, types of Broad, why it's good and why it's bad and my personal opinion about that.

Iurie Marin
Cross-channel advertising strategy in the post-Apple ATT era

Apple’s App Tracking Transparency turned the online advertising world upside down causing a major blow into measurement, report and the way huge platforms like Facebook used to track their users' data.

Dominique Noble
LTV vs CTR: best strategy to win both

About female-centric event SpeakHer organized by App Growth Summit which serves as platforms for those female leaders in the marketing industry to share their expatriates in a rivalry-free environment.

Alisa Chalakhyan
Creative specialists: data science behind top performers

How tagging your ads might help you to identify the best creative persons in the team.

Tomasz Pasko
5 Mistakes You Are Making In Creative Testing For Performance Advertising And How To Fix It

Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.

Tomasz Pasko
Transforming User Acquisition for Mobile Apps

Paintgun.io partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline.

Elco Ian
Counterintuitive marketing to lower your CPA

In this blog post, you’ll read how to drop CPA for your mobile app advertising — even when you are spending a couple of thousand dollars a month. It’s a real case study, based on our longstanding existing clients. Let’s start!

Tomasz Pasko
How Paintgun dropped CPA by 44% for the best budgeting app of 2019

Use the visual language of the internet to grab attention and grow mobile acquisition, reach and influence for apps.

Elco Ian

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