Here you will find out about what is Broad targeting on Facebook advertising, types of Broad, why it's good and why it's bad and my personal opinion about that.
Apple’s App Tracking Transparency turned the online advertising world upside down causing a major blow into measurement, report and the way huge platforms like Facebook used to track their users' data.
About female-centric event SpeakHer organized by App Growth Summit which serves as platforms for those female leaders in the marketing industry to share their expatriates in a rivalry-free environment.
How tagging your ads might help you to identify the best creative persons in the team.
Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.
Paintgun.io partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline.
In this blog post, you’ll read how to drop CPA for your mobile app advertising — even when you are spending a couple of thousand dollars a month. It’s a real case study, based on our longstanding existing clients. Let’s start!
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