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Tomasz Pasko

Performance Marketing

Creative specialists: data science behind top performers

How tagging your ads might help you to identify the best creative persons in the team.

Performance Marketing

5 Mistakes You Are Making In Creative Testing For Performance Advertising And How To Fix It

Do you remember these times when all marketers cared about campaign setup, bidding, and targeting? I do! It’s a mistake that is constantly made even by experienced marketers. These days when Facebook and other platforms like TikTok, Snapchat, or Pinterest have enough data to build a block of hard drives reaching to the moon (joking!) We all know that creativity is the most important factor in your campaigns. Also, as Naval Ravikant once said — it’s barely impossible to automate creativity.

Performance Marketing

Counterintuitive marketing to lower your CPA

In this blog post, you’ll read how to drop CPA for your mobile app advertising — even when you are spending a couple of thousand dollars a month. It’s a real case study, based on our longstanding existing clients. Let’s start!

Tomasz Pasko
February 11, 2020
Tomasz Pasko
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