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Elco Ian

Business

The 7 Principles of User Acquisition for Fintech Companies

The 7 principles to acquire customers faster and cheaper, to understand how to build the first truly global bank.

Elco Ian
February 24, 2021
Elco Ian
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Sustainability

How Paintgun dropped CPA by 44% for the best budgeting app of 2019

Use the visual language of the internet to grab attention and grow mobile acquisition, reach and influence for apps.

Elco Ian
February 12, 2020
Elco Ian
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Business

The Facebook Advertising Empire

Facebook has provided users with instantaneous communication, reconfiguring social tribes into group chats and providing a large portion of the world information through the news feed. While networked communication is not exclusive to Facebook, they have monopolised the social media world through the acquisitions of Instagram and WhatsApp.

Elco Ian
August 22, 2019
Elco Ian
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Business

Transforming User Acquisition for Mobile Apps

Paintgun.io partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline.

Elco Ian
August 16, 2019
Elco Ian
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