Elco Ian

Paintgun Blog
Top 5 Reasons Mobile App Publishers Fail At Creating Ads For Paid Socials

Your ad creatives are flawless - the copy is smart yet sophisticated, the design is more on-brand than your holy brand book. Also, the production process couldn’t have been more scientifically correct. You learned your consumer insights by heart, and the way you solved your audience’s pain points with your outstanding USPs have never been more on-point. Still, your results are shit - your campaign only brought a few conversions at a price waaay above your KPIs. How could this happen?‍

Elco Ian
The 7 Principles of User Acquisition for Fintech Companies

The 7 principles to acquire customers faster and cheaper, to understand how to build the first truly global bank.

Elco Ian
Transforming User Acquisition for Mobile Apps

Paintgun.io partners with Canon, Invstr and Cleo with ad spend’s of +$1m under management. It has recently saved £300k for a Fintech app by dropping CPA with a whopping 40% in 8 weeks and finding a new baseline.

Elco Ian
How Paintgun dropped CPA by 44% for the best budgeting app of 2019

Use the visual language of the internet to grab attention and grow mobile acquisition, reach and influence for apps.

Elco Ian

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